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Project 6: Research local civic and networking organizations |
Common local organizations for networking
• BNI (Business Network, Inc.) and other networking groups
• Chamber of Commerce and Jaycees (Junior Chamber of Commerce)
• Service groups, such as Optimists, Kiwanis, Lions Club, Rotary, and Junior League (for women)
• Business and professional groups. For women, consider groups such as Business and Professional Women (BPW)
• School groups, such as PTA and PTO, in the schools where your children attend
• Toastmasters, the international public speaking organization |
Whether you are moving to a new community or back to your hometown to start a practice, you will need to spend time making contacts with individuals. One way is to find local groups to join or give presentations to.
Start now to find out what local groups are in your city so you can be prepared to begin making contacts as soon as you arrive. Once you’ve identified your local groups, make two: The first list is for groups you would like to join; the second list is for groups you would like to speak to.
Limit the groups on your first list to those you feel most passionate about; you don’t want to spend all your time on group activities and not have time for your practice and your family.
For your second list, inventory the topics you could speak about. Include general chiropractic subjects, nutrition and wellness, and other topics of interest to general audiences. Avoid direct advertising, but bring business cards to these meetings.
Find a contact name and e-mail address or phone number for each organization you would like to address. Then contact that person and find out the next meeting date or ask if the group would be interested in a speaker. Discuss possible subjects.
Being ready, willing, and able to speak to a group will usually get you a speaking invitation within a few months.
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