The saying “Knowledge is power” is nowhere more important than in practice. “Knowing how” can make the difference between success and failure.

Here are some resources to help:

• Know how to market your practice using the “Four P’s,” www.studentDC.com/4ps

• Know how to buy an existing practice, www.studentDC.com/buypractice

• Know how to set up a startup marketing plan, www.studentDC.com/startupmarketing

Issue 5 > Get the Facts > Gather information to prepare your personal financial statement > Who needs competition? How to do a competitive analysis > Your USP, part 2 Other conveniences to promote your unique practice > How to evaluate your USP > Planning to Succeed in Practice Project 5: Attend a Convention or Seminar > Download this Issue in pdf format

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