As you start thinking about how you will market your practice, consider a swipe file — a collection of marketing materials that appeal to you or you think might be a good way to market your practice.

When you are ready to develop your own materials, you “swipe” these ideas from others.

Get into the habit of looking at everything you receive, every ad you read, as a possibility for your swipe file. Do the same thing with Web sites; when you find a site you like, print the home page.

Every month or so, look over these materials to see what jumps out at you and what you can throw out.

Issue 4 > Get the Facts > Your extern experience How to make it meaningful > WHAT MAKES YOU UNIQUE? > Work on remembering people: A useful habit to learn > Planning to Succeed in Practice: PROJECT 4 > Download this Issue in pdf format

Over time, you’ll find your attraction toward a particular style or “look” of advertisements.

When you are ready to create your own ads, you can use these examples. We are not saying you will steal someone’s idea, but you can use the “swipe” materials when you talk to advertising people or artists, to give them an idea of what you want your printed marketing materials to look like.

Each issue of studentDC.com includes a project with practice-planning elements you can begin working on while you’re still in school. Now we’ve put all the projects together in one place. Get them from our Toolbox at studentDC.com under Resources.

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