One of the most common questions students ask as they begin their career is, “How can I start building my audience and brand before or right after I graduate?” And it’s not just student DCs wondering how to position themselves and their practice for success. Building a brand is essential whether you have been in practice only one day or for 50 years. A brand is how you distinguish your practice from your competitors in your consumer’s eyes; it’s how someone will choose you as their chiropractor.Read More
There was a practice management company in the 1990s that serviced dentists and chiropractors. At their seminars, the main speaker would often start off with this joke, “We have two groups of people here today, dentists and chiropractors, and you can easily tell them apart. The dentists are wearing plaid shirts and the chiropractors are wearing smiles.” His experience was that dentists found less satisfaction in their work than chiropractors.
There are few things more nerve-wracking than leaving the comfortable bubble of college and setting out on your own. This is true for any new grad, but especially true for new DCs. The pressure is on to start making some- thing of oneself—and start paying off those loans. Don’t worry, you’ve got this. Setting a course for success can be as gratifying as it is challenging, but it’s well worth the time and effort.
Having been down this road personally, I can say that getting traction in the market is not always easy for the new practitioner. Usually, new doctors have to shoulder the weight of student loans, relocation, transitions into new offices, and, if they don’t go the associate route, opening up a practice from scratch. The challenge for any new doctor is getting patients in the door fast. To accomplish that, you need to let your community know you’re there and what you provide. The problem is that getting the word out can cost money, and there is a steep learning curve to it.
You’ve heard it said that if every person knew what chiropractic really was and how it worked, chiropractic offices would be swamped with patients. That concept is timelier than ever, considering the perfect storm developing in conventional health care—a looming shortage of doctors, an aging population, epidemic obesity, skyrocketing health insurance premiums and deductibles, limitations on coverage, and an increasing awareness of the relatively high risks of medications and surgeries.