Career Development

Learn marketing on a budget

Efficiently marketing your chiropractic practice on a budget

Most chiropractors say they are in the business of healing. But they are really in the marketing business. When you build your brand in your community, you spark referrals. The more you market, the more profitable your business. Even so, some chiropractors think “marketing” is a dirty word. But the fact is you are indeed in marketing because everything you do requires establishing your value to create a long-standing customer relationship.

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General terms like low-back pain, neck pain, and sciatica do little to define the nature of the injury. Therefore, consider using a functional musculoskeletal assessment system to better assess, classify, and treat muscle and joint related injuries.

Mastering the musculoskeletal assessment

Too often, manual therapists label a patient’s condition in a way that does not provide adequate information about the nature of their dysfunction. Terms like shoulder impingement, tennis/golfer’s elbow, osteoarthritic knee pain, and even more general terms like low-back pain, neck pain, and sciatica do little to define the nature of the injury. Therefore, consider using a functional musculoskeletal assessment system to better assess, classify, and treat muscle and joint related injuries.


The Cs to success are are a set of key qualities that make the difference between those who are just “proficient” and those who really “prevail”

The Cs to success

The “Cs” are are a set of key qualities and characteristics that make the difference between those who are just “proficient” and those who really “prevail” as they start their career in our profession. They are the difference between the DCs who are merely good enough to practice and those who achieve, lead, impact, earn, and influence at their highest potential. The latter group prevails by achieving and experiencing at the level they dreamed of—whatever that may be. As you read, do a self-check and determine which factors you are strong in—and which may need some “adjustment.”


5 things they don’t teach you in school

Suppose I’m speaking to a state association and a recent graduate returns from the lunch break early: “Do you have a minute?” she asks. A frustrated associate arranges an hour telephone consult with me: “Here’s my problem…” he confesses. From such conversations, I’ve learned the following five essentials that aren’t getting adequate coverage in chiropractic colleges.


sports chiropractic practice

How to build a successful sports chiropractic practice

The prevention and care of sports-related musculoskeletal injuries in middle and high school athletes is virtually ignored by traditional healthcare providers. At the same time, no other profession is as equipped or qualified as chiropractic to care for this population. If your goal is to build a sports practice, here’s what you need to know.