You will be redirected in
 seconds © 2015 | 5150 Palm Valley Rd. Suite 103 | Ponte Vedra Beach, FL 32082 | P:800.533.4263 F:904.285.9944
studentdc logo
February 16, 2010
Article Tools

Schedule your first year marketing events
By Jean Murray, PhD

After you open your doors and begin accepting patients, it is too late to start thinking about how you will market your practice the first year.  You need to start working on that first year marketing plan many months before you open.  Here’s why:

• A first-year marketing plan should be part of your business plan, so your lender can see that you have a detailed plan for bringing patients into the practice during the critical first months.

• Having a plan, even one that is changeable, will help keep you on track.  You decide what you want to do and when, and you can begin working on the plan instead of wondering what  you need to do next. A plan helps you get going before start-up and when you get busy after  you open.

• A clear marketing plan helps you avoid other marketing pitches people will inevitably try to sell you.  Most businesses get many salespeople who stop in and call with marketing ideas -- this publication, that coupon book, another community event.  You will get many such pitches in your first year.
But if you have a plan in place, you can say, “I already have my marketing budget set for this year.”  If the idea is great, add it next year, after you have had time to see what works and what doesn’t.

Related Articles

  1. The business of business cards 
  2. Schedule your first year marketing events 
  3. Great practice promotion: give it away 
  4. Schedule your first year marketing events 
  5. Learning to read 
  6. Should you blog? 
  7. The best kept secret in chiropractic marketing 
  8. Should you have a practice blog 
  9. Marketing made simple: let the 4 P’s drive your program 
  10. Mastering the fundamentals of patient communication 

Your first year marketing budget should include a balance of continuing advertising and special events over your first twelve months.

Consider this outline:

1. Set up two or three continuing advertising products, like phone book ads, newspaper ads, radio ads.  Let them run for a while so you can see if they work.

2. Set up several special events, no more than two or three for the year.  Your first event could be your grand opening.  Another might be a patient appreciation celebration or an invitation to the community on a special occasion.

3. Include money for internal promotions, like the giveaways mentioned above, or new patient events.

4. Make plans to do public speaking in the community at special events or appropriate times during the year.

5. Get on the calendar for community events like health fairs, county fair, and other appropriate events.

Get a big calendar and put events on it so you can spread them out over this time.  For example, if you are participating in a health fair in May, don’t schedule your grand opening for the same month.  And don’t forget to plan your pre-opening activities at the same time.
It is fun to plan out a year and have a plan to work from.  You will find it will help you get going faster and give you plenty of opportunities to interact with the community and bring in new patients.

Find us on facebookFind us on Twitter
StudentDC Expert Insights
Mark Sanna, DC


Benjamin Franklin said, “Nothing can be said to be certain, except death and taxes.” If Ben had a chance... Read More
Be the first to comment on this entry
Perry Chinn

Drinking the Kool-Aid...

I just finished an excellent book titled From Apostle to Apostate, recommended by Ryan Bell. This book detailed the personal journey... Read More
Be the first to comment on this entry
Dr. Drew Stevens

Is There a Chiropractic Profession Crash?

The world appears in a big panic. Everything from Ebola to taxes, to the fodder in Washington... Read More
Be the first to comment on this entry
Josh Wagner

The 3 Year Care Plan That's Working

During undergrad, I interned in a very busy practice. I started to think, “Why a one-year care plan?” If... Read More
Be the first to comment on this entry
Anthony Lombardi, DC

VLOG: Patient Centered Ways To Generate More Revenue

10/19/2014 Read More
Be the first to comment on this entry
Shawne Duperon


What you focus on expands. Period. Still mad at traditional doctors for all they do WRONG? Consider this perception... Read More
Dr. Brian McAulay

Thank You

I'd like to extend a heartfelt "Thank you!" for making the first ever Parker Serves a fulfilling success. I'm... Read More
Be the first to comment on this entry
Alex Niswander

Practice 4 Sale! How to put a real value on a practice (Tips for the seller and buyer)

You are thinking of selling your practice and retiring. Or maybe you want to move to your dream location... Read More
Be the first to comment on this entry
Daniel Sosnoski

October is National Chiropractic Health Month

It's always important to educate your patients and the public about the many benefits of chiropractic care. This month... Read More
Daron Stegall

A Forgotten Page on Your Chiropractic Website?

 About pages are virtually everywhere on the web. You see... Read More
Kelly Robbins

How to Attract New Chiropractic Patients with Facebook and LinkedIn

Facebook and LinkedIn are two of the most popular social media sites today and can be very effective for... Read More
Be the first to comment on this entry
Dr. Perry

Embrace Criticism

Are you serious Dr. Perry? Yep! Thats right. Feedback is the breakfast of champions. Ask your... Read More
Be the first to comment on this entry
Jean Murray

Become a "temp" chiropractor, and see the world

Remember that old phrase, "Join the Navy, see the World" ?  Well, you can do that in chiropractic, too. ... Read More
Featured Videos

Buyer Beware
Who should you trust? Do your research on seller history and testimonials!

Chiropractic marketing success
Dr. Drew Stevens discuss chiropractic marketing success.

Building a brand
The importance of having a personal brand

Additional Videos
Recent Job Openings
Wanted: Chiropractor with Upper Cervical experience for an IC position
Apex, NC4/22/2015

We are looking for a motivated chiropracTOR with upper cervical experience desiring an IC position just outside ... More

Amazing Opportunity in a Principled Subluxation Based Cash Practice
Salmon, ID4/22/2015

Are you serious about helping people? Working hard?  ... More

Share office space-NJ
Little Falls, NJ4/20/2015

Looking for a seasoned chiropractor to share a 2000 sq. ft. wellness center. All cash using Cash Practice Systems. Fully staffed, busy metro area, easy access, and free parking. Call 201-463-6380. ... More