You will be redirected in
40
 seconds
 
StudentDC.com © 2014 | 5150 Palm Valley Rd. Suite 103 | Ponte Vedra Beach, FL 32082 | P:800.533.4263 F:904.285.9944
 
studentdc logo
February 16, 2010
Article Tools

Great practice promotion: give it away
By StudentDC.com

In your budget for practice start-up, don’t forget to select some giveaway items, those small gifts you give to patients and prospective patients.  You need giveaways for three reasons:

1. Give to Get. We give in order to get. If you give someone a small gift, they feel obligated and want to give you something.  Giving a small gift to a prospective patient might be a way to get that patient to call for an appointment.

2. Give to Encourage Remembering. People don’t always need a chiropractor right away, but giving a prospective patient a gift that includes your practice name and phone number will help them remember you when they do need you.

Related Articles

  1. The business of business cards 
  2. Schedule your first year marketing events 
  3. Great practice promotion: give it away 
  4. Schedule your first year marketing events 
  5. Learning to read 
  6. Should you blog? 
  7. The best kept secret in chiropractic marketing 
  8. Should you have a practice blog 
  9. Marketing made simple: let the 4 P’s drive your program 
  10. Mastering the fundamentals of patient communication 

3. Give to Encourage Referrals. You can increase referrals by helping your current patients spread the word about your practice.  Give them something they can pass on to others, particularly items with you practice phone number on them.

You can find many suggestions of promotion items in specialty catalogs.

Here are some suggestions for promotion items that work well for chiropractors:

1. Brochures and flyers serve multiple purposes. They can be placed in your office for patients to pick up and read.  They can go with you to events and speaking engagements to distribute.  Flyers can get posted in supermarkets, dry cleaners, restaurants, and other places where you can promote your business to the public.

2. Chiropractic items or items related to your specific type of practice. Crooked (subluxated?) pens may be out-of-date, but how about water bottles?  You can find other health-related items or those that make a point about chiropractic in catalogs.  Something memorable and fun and interesting will catch the attention of potential patients and will give your current patients something to talk about.

3. Children’s items are good for promotion, particularly if you want to emphasize a family practice.  Small toys and crayon boxes and chiropractic coloring books, for example, are a big hit with younger children.

4. T-shirts, while a little more expensive, can be a big draw. People love t-shirts.  They get worn by children, passed down or sold at garage sales, and they will be seen around the community for many years.

5. Refrigerator magnets are the perfect give-away. They have your business information on them, and they reside in a place of prominence in the kitchen, where everyone congregates. If a patient is talking to a friend on the phone, and the friend says, “I need a chiropractor,” your patient can easily give your number.

Be sure your giveaways are of good quality and that all the words and numbers are accurate.  It would be a shame to put an incorrect phone number on a large quantity of t-shirts! Use your imagination and be sure to include several giveaways in your first year promotion budget.

Find us on facebookFind us on Twitter
StudentDC Expert Insights
25
Dr. Drew Stevens

Is There a Chiropractic Profession Crash?

10/28/2014
The world appears in a big panic. Everything from Ebola to taxes, to the fodder in Washington... Read More
Be the first to comment on this entry
58
Josh Wagner

The 3 Year Care Plan That's Working

10/27/2014
... Read More
Be the first to comment on this entry
47
Anthony Lombardi, DC

VLOG: Patient Centered Ways To Generate More Revenue

10/19/2014
http://www.youtube.com/watch?v=I0W81smBv-w... Read More
Be the first to comment on this entry
21
Mark Sanna, DC

HCR Update from Mark Sanna: Yoga Pose for Scoliosis

10/14/2014
HCR Update from Mark Sanna A single yoga pose each day may improve spine curvature for scoliosis patients. ... Read More
Be the first to comment on this entry
34
Perry Chinn

A Healthy Heart for Christmas...

10/23/2013
The song goes "...all I want for Christmas is my two front teeth..." Well, I have my teeth...now for the... Read More
Be the first to comment on this entry
37
Shawne Duperon

Focus

10/23/2013
What you focus on expands. Period. Still mad at traditional doctors for all they do WRONG? Consider this perception... Read More
comments(2)
52
Dr. Brian McAulay

Thank You

10/08/2013
I'd like to extend a heartfelt "Thank you!" for making the first ever Parker Serves a fulfilling success. I'm... Read More
Be the first to comment on this entry
42
Alex Niswander

Practice 4 Sale! How to put a real value on a practice (Tips for the seller and buyer)

10/09/2012
You are thinking of selling your practice and retiring. Or maybe you want to move to your dream location... Read More
Be the first to comment on this entry
35
Julie Weaver

Three Steps to Effective Meetings

10/25/2011
Do you find yourself frustrated and confused after a Team meeting? There are 3 steps to hosting effective and... Read More
Be the first to comment on this entry
36
Dr Joe DiDuro

Even a Low Level of Physical Activity Helps Cut Mortality Risk in Metabolic Syndrome

10/24/2011
http://www.diabetesincontrol.com/index.php?option=com_content&view=article&id=11642&catid=1&Itemid=17 For individuals with metabolic syndrome, physical activity is associated with a reduced risk of mortality from all causes and... Read More
Be the first to comment on this entry
29
Daniel Sosnoski

October is National Chiropractic Health Month

10/05/2011
It's always important to educate your patients and the public about the many benefits of chiropractic care. This month... Read More
comments(154)
39
Jamie Phillips, DC

Who is Getting all the New Patients?

9/14/2011
[jwplayer file="http://www.youtube.com/watch?v=lnoChAY5Ws8" image="http://chiroeco.com/chiro-blog/net-profits/files/2011/05/2011-05-10_1130.png" ] We love comments and questions so feel... Read More
comments(3)
33
Daron Stegall

A Forgotten Page on Your Chiropractic Website?

9/01/2011
 About pages are virtually everywhere on the web. You see... Read More
comments(5)
28
Rodger Murphree D.C., C.N.S

New Study Shows That Cholesterol Drugs Cause Muscle Pain and Weakness in 91% of Those Taking a Statin Drug

10/26/2010
“Three hundred sixty-four male and female adult patients completed the MAE survey between January 2002 and June 2008. Six... Read More
comments(1)
16
Kelly Robbins

How to Attract New Chiropractic Patients with Facebook and LinkedIn

9/09/2010
Facebook and LinkedIn are two of the most popular social media sites today and can be very effective for... Read More
Be the first to comment on this entry
5
Dr. Perry

Embrace Criticism

10/28/2009
Are you serious Dr. Perry? Yep! Thats right. Feedback is the breakfast of champions. Ask your... Read More
Be the first to comment on this entry
11
Gerry Clum

Solving the problem...Healthcare reform

10/20/2009
Remember the movie Disclosure? It starred Michael Douglas and Demi Moore and was based on a Michael Crichton effort.... Read More
Be the first to comment on this entry
10
Dr. Paul Varnas

Scientists & Bumble Bee Watchers

10/20/2009
In sixth grade science class we were told that it was impossible for a bumble bee to fly, according... Read More
Be the first to comment on this entry
8
Dr. Jasper Sidhu

Vibration Rehab: Time efficiency in your practice

10/03/2009
One of the most popular questions I get asked regarding vibration exercise is "why should I incorporate vibration into... Read More
comments(2)
14
Dr. A. W. Martin

Don't touch them with hundred foot pole

10/17/2008
A new study saying that taking non-steroidal anti-Inflammatories (NSAIDs) may reduce your risk of getting breast cancer. What the... Read More
Be the first to comment on this entry
7
Kathy Mills Chang

Reaping What You Sow

10/15/2008
At the end of the day, when you are finally able to sit down, do you take the time... Read More
comments(2)
2
Jean Murray

Become a "temp" chiropractor, and see the world

10/13/2008
Remember that old phrase, "Join the Navy, see the World" ?  Well, you can do that in chiropractic, too. ... Read More
comments(2)
Featured Videos

Buyer Beware
2/8/2012
Who should you trust? Do your research on seller history and testimonials!


Chiropractic marketing success
2/8/2012
Dr. Drew Stevens discuss chiropractic marketing success.


Building a brand
2/8/2012
The importance of having a personal brand


Additional Videos
Recent Job Openings
Chiropractic Associate Position
Cambridge, MA10/28/2014

Seeking a part-time and/or full-time associate for an established multi-disciplinary office in Cambridge, Massachusetts. The successful candidate must be motivated and want to build on a previously established client base ... More

Associate Doctor - Omaha, NE
Omaha, NE10/22/2014

Renuva Back and Pain Centers are accepting resumes for our office in Omaha, Nebraska. We are a cash-based practice and we do all the marketing and advertising monthly for the clinic. Our ... More

FT Faculty, Technique
Hayward, CA10/21/2014

LIFE CHIROPRACTIC COLLEGE WEST “Life West,” a non-profit graduate school offering the Doctor of Chiropractic (DC) degree, is internationally recognized for leadership and innovation in chiropractic education. The curriculum at Life West features an integrated ... More