You will be redirected in
 seconds © 2015 | 5150 Palm Valley Rd. Suite 103 | Ponte Vedra Beach, FL 32082 | P:800.533.4263 F:904.285.9944
studentdc logo
February 16, 2010
Article Tools

Great practice promotion: give it away

In your budget for practice start-up, don’t forget to select some giveaway items, those small gifts you give to patients and prospective patients.  You need giveaways for three reasons:

1. Give to Get. We give in order to get. If you give someone a small gift, they feel obligated and want to give you something.  Giving a small gift to a prospective patient might be a way to get that patient to call for an appointment.

2. Give to Encourage Remembering. People don’t always need a chiropractor right away, but giving a prospective patient a gift that includes your practice name and phone number will help them remember you when they do need you.

Related Articles

  1. The business of business cards 
  2. Schedule your first year marketing events 
  3. Great practice promotion: give it away 
  4. Schedule your first year marketing events 
  5. Learning to read 
  6. Should you blog? 
  7. The best kept secret in chiropractic marketing 
  8. Should you have a practice blog 
  9. Marketing made simple: let the 4 P’s drive your program 
  10. Mastering the fundamentals of patient communication 

3. Give to Encourage Referrals. You can increase referrals by helping your current patients spread the word about your practice.  Give them something they can pass on to others, particularly items with you practice phone number on them.

You can find many suggestions of promotion items in specialty catalogs.

Here are some suggestions for promotion items that work well for chiropractors:

1. Brochures and flyers serve multiple purposes. They can be placed in your office for patients to pick up and read.  They can go with you to events and speaking engagements to distribute.  Flyers can get posted in supermarkets, dry cleaners, restaurants, and other places where you can promote your business to the public.

2. Chiropractic items or items related to your specific type of practice. Crooked (subluxated?) pens may be out-of-date, but how about water bottles?  You can find other health-related items or those that make a point about chiropractic in catalogs.  Something memorable and fun and interesting will catch the attention of potential patients and will give your current patients something to talk about.

3. Children’s items are good for promotion, particularly if you want to emphasize a family practice.  Small toys and crayon boxes and chiropractic coloring books, for example, are a big hit with younger children.

4. T-shirts, while a little more expensive, can be a big draw. People love t-shirts.  They get worn by children, passed down or sold at garage sales, and they will be seen around the community for many years.

5. Refrigerator magnets are the perfect give-away. They have your business information on them, and they reside in a place of prominence in the kitchen, where everyone congregates. If a patient is talking to a friend on the phone, and the friend says, “I need a chiropractor,” your patient can easily give your number.

Be sure your giveaways are of good quality and that all the words and numbers are accurate.  It would be a shame to put an incorrect phone number on a large quantity of t-shirts! Use your imagination and be sure to include several giveaways in your first year promotion budget.

Find us on facebookFind us on Twitter
StudentDC Expert Insights
Mark Sanna, DC


Benjamin Franklin said, “Nothing can be said to be certain, except death and taxes.” If Ben had a chance... Read More
Be the first to comment on this entry
Perry Chinn

Drinking the Kool-Aid...

I just finished an excellent book titled From Apostle to Apostate, recommended by Ryan Bell. This book detailed the personal journey... Read More
Be the first to comment on this entry
Dr. Drew Stevens

Is There a Chiropractic Profession Crash?

The world appears in a big panic. Everything from Ebola to taxes, to the fodder in Washington... Read More
Be the first to comment on this entry
Josh Wagner

The 3 Year Care Plan That's Working

During undergrad, I interned in a very busy practice. I started to think, “Why a one-year care plan?” If... Read More
Be the first to comment on this entry
Anthony Lombardi, DC

VLOG: Patient Centered Ways To Generate More Revenue

10/19/2014 Read More
Be the first to comment on this entry
Shawne Duperon


What you focus on expands. Period. Still mad at traditional doctors for all they do WRONG? Consider this perception... Read More
Dr. Brian McAulay

Thank You

I'd like to extend a heartfelt "Thank you!" for making the first ever Parker Serves a fulfilling success. I'm... Read More
Be the first to comment on this entry
Alex Niswander

Practice 4 Sale! How to put a real value on a practice (Tips for the seller and buyer)

You are thinking of selling your practice and retiring. Or maybe you want to move to your dream location... Read More
Be the first to comment on this entry
Daniel Sosnoski

October is National Chiropractic Health Month

It's always important to educate your patients and the public about the many benefits of chiropractic care. This month... Read More
Daron Stegall

A Forgotten Page on Your Chiropractic Website?

 About pages are virtually everywhere on the web. You see... Read More
Kelly Robbins

How to Attract New Chiropractic Patients with Facebook and LinkedIn

Facebook and LinkedIn are two of the most popular social media sites today and can be very effective for... Read More
Be the first to comment on this entry
Dr. Perry

Embrace Criticism

Are you serious Dr. Perry? Yep! Thats right. Feedback is the breakfast of champions. Ask your... Read More
Be the first to comment on this entry
Jean Murray

Become a "temp" chiropractor, and see the world

Remember that old phrase, "Join the Navy, see the World" ?  Well, you can do that in chiropractic, too. ... Read More
Featured Videos

Buyer Beware
Who should you trust? Do your research on seller history and testimonials!

Chiropractic marketing success
Dr. Drew Stevens discuss chiropractic marketing success.

Building a brand
The importance of having a personal brand

Additional Videos
Recent Job Openings
Wanted: Chiropractor with Upper Cervical experience for an IC position
Apex, NC4/22/2015

We are looking for a motivated chiropracTOR with upper cervical experience desiring an IC position just outside ... More

Amazing Opportunity in a Principled Subluxation Based Cash Practice
Salmon, ID4/22/2015

Are you serious about helping people? Working hard?  ... More

Share office space-NJ
Little Falls, NJ4/20/2015

Looking for a seasoned chiropractor to share a 2000 sq. ft. wellness center. All cash using Cash Practice Systems. Fully staffed, busy metro area, easy access, and free parking. Call 201-463-6380. ... More