One of the most common questions students ask as they begin their career is, “How can I start building my audience and brand before or right after I graduate?” And it’s not just student DCs wondering how to position themselves and their practice for success. Building a brand is essential whether you have been in practice only one day or for 50 years. A brand is how you distinguish your practice from your competitors in your consumer’s eyes; it’s how someone will choose you as their chiropractor.
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When you read the words “growth hacking,” you might roll your eyes. That’s understandable; you are a chiropractor, not a 20-something tech superstar living out your wildest fantasies in Silicon Valley. But, growth hacks are no longer just for the programming wizards working for Airbnb in San Francisco. You can apply the same principles they use to grow and develop your chiropractic practice.