Top Stories


 

Referrals: The foundation of marketing

Referrals: The foundation of marketing

Referrals are by far the most simple, quick, and least expensive way to build your practice. Most doctors get 50 to 90 percent of new patients through in-house referrals, more than from any other marketing program in place in their practice. Referrals mean your existing patients believe in you and your results so much that they want to tell others about you, because your success is as important to them as their own. Take note of who your best patients are and continue to stimulate referrals through them. In most cases they refer people just like themselves. READ MORE >>

Choosing a path: Apprentice or entrepreneur?

Do you want to be a chiropractic apprentice or start your own practice?

For years you have dreamed of being your own boss, designing your own office, and soon, when you are finally finished with training, that day will be here. You will immediately face two large hurdles: You have no experience running a practice, and you have no patients. So, what do you do? The logical answer is to work for someone else, see how they run their practice, and learn to build a patient base—this is the concept of an apprenticeship. But maintaining a mutually beneficial relationship between the apprentice and the mentor can be a balancing act. READ MORE >>

The power of first impressions: Part 2

The power of first impressions: Part 2

In Part 1 we looked at how color, furniture, and texture combine to build an atmosphere in a practice. Thought is required to ensure that the atmosphere and the impression it creates are positive. Let’s look at more ways the image you project can reassure and welcome your patients. READ MORE >>

 

Your Future Practice


 

Career Development

  • 5 things they don’t teach you in school

    Suppose I’m speaking to a state association and a recent graduate returns from the lunch break early: “Do you have a minute?” she asks. A frustrated associate arranges an hour telephone consult with me: “Here’s my problem…” he confesses. From such conversations, I’ve learned the following five essentials that aren’t getting adequate coverage in chiropractic colleges.

    About StudentDC

    Student DC is the online resource for student and future doctors of chiropractic, and those in their first years of practice. An educational resource from Chiropractic Economics magazine, here you’ll find articles from chiropractic thought-leaders that address tips and insights for getting the most out of chiropractic school and launching your first practice. Techniques, marketing, management, site selection, financing, and more. Our business is your success.

  • Learn marketing on a budgetEfficiently marketing your chiropractic practice on a budget

    Most chiropractors say they are in the business of healing. But they are really in the marketing business. When you build your brand in your community, you spark referrals. The more you market, the more profitable your business. Even so, some chiropractors think “marketing” is a dirty word. But the fact is you are indeed in marketing because everything you do requires establishing your value to create a long-standing customer relationship.

    About StudentDC

    Student DC is the online resource for student and future doctors of chiropractic, and those in their first years of practice. An educational resource from Chiropractic Economics magazine, here you’ll find articles from chiropractic thought-leaders that address tips and insights for getting the most out of chiropractic school and launching your first practice. Techniques, marketing, management, site selection, financing, and more. Our business is your success.

Financial Preparation

  • Debt-free faster than you imagined

    Whether in the first or last trimester of your chiropractic career, you will always be focused carefully on the kind of practice you want to build. But one of the first concerns all students should have before graduation is the amount of debt they will be carrying and how fast…

    About StudentDC

    Student DC is the online resource for student and future doctors of chiropractic, and those in their first years of practice. An educational resource from Chiropractic Economics magazine, here you’ll find articles from chiropractic thought-leaders that address tips and insights for getting the most out of chiropractic school and launching your first practice. Techniques, marketing, management, site selection, financing, and more. Our business is your success.

  • Fair value: The cost of free services

    A recent presentation at Logan College of Chiropractic raised the matter of free services and screenings offered by chiropractors. The question asked was, “Do you believe that chiropractors offering free services helps bring in new patients?” Despite their popularity, if you look closely, you’ll see these marketing techniques do not…

    About StudentDC

    Student DC is the online resource for student and future doctors of chiropractic, and those in their first years of practice. An educational resource from Chiropractic Economics magazine, here you’ll find articles from chiropractic thought-leaders that address tips and insights for getting the most out of chiropractic school and launching your first practice. Techniques, marketing, management, site selection, financing, and more. Our business is your success.

Practice Startup

  • Do you want to be a chiropractic apprentice or start your own practice?Choosing a path: Apprentice or entrepreneur?

    For years you have dreamed of being your own boss, designing your own office, and soon, when you are finally finished with training, that day will be here. You will immediately face two large hurdles: You have no experience running a practice, and you have no patients. So, what do you do? The logical answer is to work for someone else, see how they run their practice, and learn to build a patient base—this is the concept of an apprenticeship. But maintaining a mutually beneficial relationship between the apprentice and the mentor can be a balancing act.

    About StudentDC

    Student DC is the online resource for student and future doctors of chiropractic, and those in their first years of practice. An educational resource from Chiropractic Economics magazine, here you’ll find articles from chiropractic thought-leaders that address tips and insights for getting the most out of chiropractic school and launching your first practice. Techniques, marketing, management, site selection, financing, and more. Our business is your success.

  • Establish a compliance program for your first chiropractic practice.Master a compliance program from square one

    When beginning your first practice, establish a compliance program early to save yourself an audit later. On an initial patient visit, one of the first things you do is establish a baseline: a virtual or literal snapshot of “where they are now” that you can measure progress against. This is both for your own purposes and to provide proof of progress in your documentation.

    About StudentDC

    Student DC is the online resource for student and future doctors of chiropractic, and those in their first years of practice. An educational resource from Chiropractic Economics magazine, here you’ll find articles from chiropractic thought-leaders that address tips and insights for getting the most out of chiropractic school and launching your first practice. Techniques, marketing, management, site selection, financing, and more. Our business is your success.

Job Search

  • Advanced hiring interview strategies

    When you’ve narrowed down your list of potential hires to a manageable number, it’s time to schedule face-to-face interviews. Here’s your chance to make a good hire, so use this time to learn as much as you can about the candidate. Be a good listener When it comes time to…

    About StudentDC

    Student DC is the online resource for student and future doctors of chiropractic, and those in their first years of practice. An educational resource from Chiropractic Economics magazine, here you’ll find articles from chiropractic thought-leaders that address tips and insights for getting the most out of chiropractic school and launching your first practice. Techniques, marketing, management, site selection, financing, and more. Our business is your success.

  • The way of the champion

    If you watch, listen, and study champions in various sports, you will find some common habits that separate them from the rest. They have a detailed training program, a passion, and a focus that are relentless. They work hard each day on themselves and on their plan. To a champion,…

    About StudentDC

    Student DC is the online resource for student and future doctors of chiropractic, and those in their first years of practice. An educational resource from Chiropractic Economics magazine, here you’ll find articles from chiropractic thought-leaders that address tips and insights for getting the most out of chiropractic school and launching your first practice. Techniques, marketing, management, site selection, financing, and more. Our business is your success.

About StudentDC

Student DC is the online resource for student and future doctors of chiropractic, and those in their first years of practice. An educational resource from Chiropractic Economics magazine, here you’ll find articles from chiropractic thought-leaders that address tips and insights for getting the most out of chiropractic school and launching your first practice. Techniques, marketing, management, site selection, financing, and more. Our business is your success.